Recent Posts

The Secret for Content Marketing Success? Less is Often More

The Secret for Content Marketing Success? Less is Often More

In a world in which brands are being told they need to be publishers, there is growing pressure to create content. Whether it is white papers, blog posts, white papers, infographics, videos or social media updates, content is apparently king for brands that want to connect with potential and existing... Read More»

4 Steps to a Great Executive Meeting

4 Steps to a Great Executive Meeting

Getting time with executives is increasingly difficult. When we do get in front of an executive, what’s the best way to conduct the conversation? For most of us who have been trained in “consultative selling”, we will strive to ask intelligent questions in order to get information that will enable... Read More»

Don't Worry, Be Happy: Thumbing Your Nose at Negativity

Don't Worry, Be Happy: Thumbing Your Nose at Negativity

If you make happiness your default state, both for yourself and your team, work will be a lot more fun—and surprisingly empowering. You and your team members can do plenty of things to elevate your collective mood, not least taking pride in your work and your organization. Implementing that sort... Read More»

I Can’t Wait. I Need Leads NOW!

I Can’t Wait. I Need Leads NOW!

From mid-March through mid-April we will receive dozens of calls from prospects wishing to start new lead generation projects ASAP. It happens every year. Our ramp up time for a new program is about four weeks. When prospects hear this their response is always, “That’s just too long. I need... Read More»

The 10 Traits Buyers Seek in Sales Superstars

The 10 Traits Buyers Seek in Sales Superstars

What really separates the best salespeople from the rest of the pack? Our research shows that top performers not only understand each customer company — they understand the person making the buying decisions as well. Most sales training courses emphasize the importance of addressing the customer's needs. They teach salespeople... Read More»

4 Clever Ways to Create More Authentic Multicultural Campaigns

4 Clever Ways to Create More Authentic Multicultural Campaigns

When you run out of clichés, it’s better to just be real. That’s what brands are discovering about multicultural marketing, and consumers seem to be responding. In its “Un Buen Fit” campaign, featuring comedian Felipe Esparza, Honda poked fun at other ads targeting young Hispanics. Esparza asks a couple driving... Read More»

2015: The Year of Video Marketing

2015: The Year of Video Marketing

An insightful new infographic by HighQ reveals the rapid growth in video as a digital content marketing channel, and goes to show why marketing departments shouldn't forget about video marketing. The infographic shows that 78 percent of people watch videos online every week already, and predicts that by 2018 video... Read More»

IT Visionaries: Why There’s No Such Thing As An IT Project

IT Visionaries: Why There’s No Such Thing As An IT Project

Andy Baer is a 30-year veteran of the IT sector, including more than five years spent as the CIO of Comcast Cable. There he was responsible for transforming the communication company’s IT strategy across all of its customer care, front line employee support, and corporate systems, by introducing cutting-edge solutions... Read More»

4 Aesthetic Concepts Every Non-Designer Should Know

4 Aesthetic Concepts Every Non-Designer Should Know

Most non-designers know when a design is aesthetically pleasing, but have a hard time explaining why. Non-designers often approve the final design of an app, website, or feature. Costly issues can occur when the decision maker cannot articulate the root problem behind a poor design. This usually results in the... Read More»

5 Critical Ways to Ensure Your Mobile Strategy Will Work

5 Critical Ways to Ensure Your Mobile Strategy Will Work

I spoke recently to a leading digital and data agency and thoughts turned to ‘what happens next’ in the world of mobile apps. We were reflecting on the fact that ⅔ of Americans have a smart phone and that the iPhone launched only eight years ago. In the last 100... Read More»