Category: Marketing Cloud

How Millennials Are Shaping Mobile Payments

How Millennials Are Shaping Mobile Payments

After years of lackluster responses by consumers, mobile payments are hot again — thanks in part to interest by some major innovative brands and the millennials (people born between 1980 and 1999) — who are strong supporters of the new modes of payment technology. Here’s a look at the correlation... Read More»

The Secret to Getting Great Sales Leads from Online Marketing

The Secret to Getting Great Sales Leads from Online Marketing

Most digital marketing campaigns — SEO, Pay Per Click (PPC), display advertising, and others — fail to validate conversions. This puts an extra burden on the sales force, reducing productivity and close rates. Adding a validation process into your campaigns will make your sales team much more efficient. What Is... Read More»

Not IRL: 13 Ways to Host a Virtual Meeting Like a Champ

Not IRL: 13 Ways to Host a Virtual Meeting Like a Champ

With more technology at fingers' length comes more mobility, more flexibility, and more accessibility enabling professionals to be productive, no matter where they are. According to a Successful Meetings survey, 48% of nearly 100 corporate meeting planners, association representatives, and private planners said they would be hosting more virtual meetings... Read More»

Perfect Day for Marketers at the Salesforce World Tour in Boston!

Perfect Day for Marketers at the Salesforce World Tour in Boston!

The Marketing Cloud is building the perfect day for marketers at the Salesforce World Tour in Boston on Thursday, April 9 at the Hynes Convention Center! For the first time ever at the World Tour we’ll have an entire breakout track dedicated to marketing content. In these sessions you’ll hear... Read More»

Email Marketing: Is it Cheap or Does It Have a High ROI?

Email Marketing: Is it Cheap or Does It Have a High ROI?

How you and—more importantly—your boss answer that question easily predicts the future success of your email program. Here’s Why… On the spectrum of email marketing investment levels there are two upward curves where incremental returns increase. Toward the low end of the spectrum, there’s a small curve where brands can... Read More»

Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

This week, we shed light on the importance of mobile advertising and engaging the customer across multiple devices in retail, and rich interactive media content like video. Today’s customer is connected more than ever before. They are accustomed to having access to what they want, when and where ever they... Read More»

Advertise Based on a Single View of the Customer: Announcing Salesforce Marketing Cloud Active Audiences

Advertise Based on a Single View of the Customer: Announcing Salesforce Marketing Cloud Active Audiences

Marketers will create the future of advertising by connecting what they know about their customers to the places where people spend their time. It’s a simple idea that’s proven difficult to execute amidst the skyrocketing growth of mobile devices and a disconnect between ad targeting and how marketers measure their... Read More»

#Winning at Social: 4 Steps to Enhance Your Social Media Strategy: A New Salesforce E-Book

#Winning at Social: 4 Steps to Enhance Your Social Media Strategy: A New Salesforce E-Book

Social media is now a full-scale mass communications and customer service juggernaut. If you need a reminder of social’s importance, consider these numbers: Social media is the #1 marketing channel where marketers plan to increase budget in 2015 (via 2015 State of Marketing) 64% of marketers see social media as... Read More»

The Rise of Subject Line Designers?

The Rise of Subject Line Designers?

Almost all messages are more effective when they include an image. Tweets with images see substantially higher engagement and retweets. Having at least one image in a blog post is now standard practice. And it’s rare to see a promotional email that doesn’t include at least one image — if... Read More»

Email Segmentation: Moving Your Strategy From Basic to Best

Email Segmentation: Moving Your Strategy From Basic to Best

According to my research, only 11% of businesses don’t segment their emails. That means 89% do, which is pretty close to everyone that matters, since we can safely assume there will always be a handful of businesses that won’t bother. However, just because almost everyone is segmenting doesn’t mean everyone... Read More»