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Email Segmentation: Moving Your Strategy From Basic to Best

Email Segmentation: Moving Your Strategy From Basic to Best

According to my research, only 11% of businesses don’t segment their emails. That means 89% do, which is pretty close to everyone that matters, since we can safely assume there will always be a handful of businesses that won’t bother. However, just because almost everyone is segmenting doesn’t mean everyone... Read More»

Spring ‘15: Welcome to Our 14th Class of Salesforce MVPs

Spring ‘15: Welcome to Our 14th Class of Salesforce MVPs

It's time again to recognize a brand new group of MVPs. This marks our 14th class of MVPs and the talent keeps on pouring in! Not only do we have 17 brand new additions, we also have 57 re-rewarded MVPs who will be serving another year with us. The MVP... Read More»

How eHarmony Grew Sales 158% with an AppExchange App: Connected Leaders

How eHarmony Grew Sales 158% with an AppExchange App: Connected Leaders

The challenge: your established company just launched a brand new product. You have roughly 1,500+ leads to sort through, prioritize, and call every month. What do you do? Jane Riley, Sales Executive at eHarmony, turned to the AppExchange and Salesforce for help. In this edition of the AppExchange Connected Leaders... Read More»

Cloud ERP: 3 Reasons Why You Can’t Afford to Wait

Cloud ERP: 3 Reasons Why You Can’t Afford to Wait

In today’s rapidly evolving business environment, the ability to quickly adapt and change is critical. In the past ten years, 70% of the Fortune 1000 companies have vanished. These companies were not agile enough to adapt to change—be it new business opportunities or new, more efficient business processes that would... Read More»

Small Business Spotlight: Growing a Sustainable Business Starts With Awesome Customer Service

Small Business Spotlight: Growing a Sustainable Business Starts With Awesome Customer Service

Greenvelope, a rapidly-growing electronic invitation, ticketing, and event management company, offers an eco-friendly way for people to celebrate the memorable days in their lives. We talked to Sam Franklin, CEO, about the role that customer service has played in the company’s growth. 1. Why did you make customer service a... Read More»

8 Tips for Every Professional to Log More Steps During the Workday

8 Tips for Every Professional to Log More Steps During the Workday

This week on the Salesforce blog, we’re focusing on increasing physical activity by incorporating more walking throughout the workday. That’s because our Chairman and CEO, Marc Benioff, and Dell Chairman and CEO, Michael Dell, are going head to head in the Fitbit Celebrity Challenge. Here’s how it works: from March... Read More»

6 Retail Email Marketing Priorities for 2015

6 Retail Email Marketing Priorities for 2015

For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. This presentation—which includes supplemental links to research reports, articles, and real-world examples—discusses the 6 things retailers need to work on to get their email programs ready for the upcoming holiday season: Reassessing... Read More»

5 Killer Reasons Why Account-Based Nurturing Is Critical to Your B2B Marketing Strategy

5 Killer Reasons Why Account-Based Nurturing Is Critical to Your B2B Marketing Strategy

Learn why account-based marketing is critical to the success of your B2B marketing strategy. Read More»

How Manufacturers Can Better Enable Modern Sales Teams: A New Salesforce E-Book

How Manufacturers Can Better Enable Modern Sales Teams: A New Salesforce E-Book

Manufacturing is experiencing a customer-focused revolution. On the global side, this means innovation activity is being ramped up by manufacturers in an effort to develop and produce more sophisticated offerings than smaller rivals. High-margin growth is the ultimate end game. In addition, manufacturers are working to build a closer, seamless,... Read More»

Motivate with Learning and Games: Apps for Admins

Motivate with Learning and Games: Apps for Admins

One of my favorite things is helping customers find hidden gems that unlock additional value, whether it’s an overview of sometimes overlooked functionality or a game-changing product feature the customer didn’t know existed. And if you’re looking for hidden gems, I recommend browsing the AppExchange, where there are apps for... Read More»