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Data.com: Master Territory Management: A New Salesforce E-book

Data.com: Master Territory Management: A New Salesforce E-book

Territory management is critical to businesses of all size. By aligning sales teams to specific territories (industry, geographic, product-based), companies can make the most of their resources at the lowest cost. Aside from the boost in productivity, businesses are able to increase overall revenue by ensuring that all market segments... Read More»

Narrowcasting: Using Targeted Content to Boost Engagement and Conversion

Narrowcasting: Using Targeted Content to Boost Engagement and Conversion

Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today’s digital marketing world. While the ‘spray and pray’ approach can be tempting, trying to please everyone never really got anyone anywhere. In fact, Merriam Webster’s... Read More»

IT Visionaries: CROSSMARK'S CIO on Transforming Business, IT with a Cloud Platform

IT Visionaries: CROSSMARK'S CIO on Transforming Business, IT with a Cloud Platform

CROSSMARK is a U.S.-based sales and marketing service organization with roughly 35,000 employees. The company works with retail and consumer product companies to reach consumers along their journey, from product discovery, to in-store experience, to purchase, to loyal customers. Since joining CROSSMARK last year, SVP and CIO Mike Anderson has... Read More»

Advertising Insights: Facebook Journey, Video Ads by Device, and Mother's Day

Advertising Insights: Facebook Journey, Video Ads by Device, and Mother's Day

Last week we shared insights on ad viewability, creative strategy, and effective tweet content. This week we have insights on Facebook’s role in the customer journey, video ads across multiple devices, and how UK mums use Facebook. Your customers are constantly on a journey with your brand and can make... Read More»

Announcing Availability of the Salesforce App for Outlook

Announcing Availability of the Salesforce App for Outlook

Today, we’re excited to announce the new Salesforce App for Outlook. This exciting integration gives you a brand new way to experience Salesforce, right from Outlook and Office 365. Even better, it’s 100 percent cloud based with nothing to install! The Salesforce App for Outlook is the latest milestone of... Read More»

The Essential Guide to Duplicate Alerts and Blocking

The Essential Guide to Duplicate Alerts and Blocking

We heard you and it’s finally here! This capability is one of the all-time most requested features from the Salesforce user community. Duplicate Alerts and Blocking arrived this year with the Spring ’15 release. Powered by Data.com, this will be a standard feature for all Salesforce CRM customers with Professional... Read More»

Txt 2 Me Plz – Evolving Customer Service for the Mobile-First World

Txt 2 Me Plz – Evolving Customer Service for the Mobile-First World

What if service and support organizations had a communications channel that could automatically reach the vast majority of consumers for private, two-way conversations and was a method that 52% of customers actually preferred over phone, email or web chats? This isn’t some futuristic vision, it already exists and you probably... Read More»

How to Become the Most Sincere (and Efficient) Prospector in the World in 5 Steps

How to Become the Most Sincere (and Efficient) Prospector in the World in 5 Steps

Since the first merchants packed products on their wagons and traveled to faraway lands in search of buyers, sellers have always worked to find a balance between personalization and the number of people they can reach. At extremes, you can robo cold call 1,000 people today or spend your afternoon... Read More»

Join Now: Marc Benioff and Michael Dell Compete in Fitbit Challenge

Join Now: Marc Benioff and Michael Dell Compete in Fitbit Challenge

Ready, set, Fitbit! Can you keep up with Marc Benioff and Michael Dell in the Fitbit Celebrity Challenge? Salesforce Chairman and CEO Marc Benioff and Dell Chairman and CEO Michael Dell are competing to see who logs the most steps on their Fitbit activity trackers. Fitbit will donate $10,000 to... Read More»

A Glimpse of Email’s Rich Content Future: Email Carousels

A Glimpse of Email’s Rich Content Future: Email Carousels

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox. The email industry... Read More»