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Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

This week, we shed light on the importance of mobile advertising and engaging the customer across multiple devices in retail, and rich interactive media content like video. Today’s customer is connected more than ever before. They are accustomed to having access to what they want, when and where ever they... Read More»

A New Face for Insight: Analytics Cloud for Apple Watch

A New Face for Insight: Analytics Cloud for Apple Watch

6 months ago… On September 9, 2014, Tim Cook launched the iPhone 6 and introduced the Apple Watch. I remember watching the trailer narrated by Jony Ive. The video unveiled an intimate, personalized approach to technology. My watch will tell me more than the time. My watch will let me... Read More»

Salesforce Named One of Atlanta’s Top Workplaces!

Salesforce Named One of Atlanta’s Top Workplaces!

Three cheers for the ATL! Salesforce has been named one of Atlanta’s Top Workplaces by the Atlanta Journal-Constitution. Rankings are based on an anonymous survey of our own employees, so this really means a lot to us. See the full list here. What makes Salesforce Atlanta a top workplace? It’s... Read More»

Advertise Based on a Single View of the Customer: Announcing Salesforce Marketing Cloud Active Audiences

Advertise Based on a Single View of the Customer: Announcing Salesforce Marketing Cloud Active Audiences

Marketers will create the future of advertising by connecting what they know about their customers to the places where people spend their time. It’s a simple idea that’s proven difficult to execute amidst the skyrocketing growth of mobile devices and a disconnect between ad targeting and how marketers measure their... Read More»

#Winning at Social: 4 Steps to Enhance Your Social Media Strategy: A New Salesforce E-Book

#Winning at Social: 4 Steps to Enhance Your Social Media Strategy: A New Salesforce E-Book

Social media is now a full-scale mass communications and customer service juggernaut. If you need a reminder of social’s importance, consider these numbers: Social media is the #1 marketing channel where marketers plan to increase budget in 2015 (via 2015 State of Marketing) 64% of marketers see social media as... Read More»

Small Business Spotlight: How Field Nation Builds a Single Source of Truth with the Salesforce Ecosystem

Small Business Spotlight: How Field Nation Builds a Single Source of Truth with the Salesforce Ecosystem

Field Nation’s core value is obsessing over our users. Whether current or future customers, our users are the center of our universe. They continually inspire us to innovate, deliver, and exceed their expectations. In order to stay in business, it is important that we do exactly that. You see, we... Read More»

The Rise of Subject Line Designers?

The Rise of Subject Line Designers?

Almost all messages are more effective when they include an image. Tweets with images see substantially higher engagement and retweets. Having at least one image in a blog post is now standard practice. And it’s rare to see a promotional email that doesn’t include at least one image — if... Read More»

Moving Beyond Push: Mobile Marketing In 2015

Moving Beyond Push: Mobile Marketing In 2015

As a vendor in the field of mobile marketing automation — I thought it might be of interest to discuss what is happening in that world today and how these trends might affect the landscape. ‘Marketing automation’ simply refers to — you guessed it — those technologies that automate the... Read More»

The One-Word Key to Sales Success: Consistency

The One-Word Key to Sales Success: Consistency

If I were to choose one word for salespeople and business owners to embrace it would be “consistency." It’s not as exciting or sexy a word as say “aggressiveness” or “innovate,” but it’s a word that can make a huge difference in any long-term relationship you want to develop with... Read More»

4 Best Sales Practices for Using Social Media

4 Best Sales Practices for Using Social Media

Social media has been traditionally known for it's "soft selling" approach, meaning most users are not online for the sole purpose of shopping and, therefore, they must be persuaded in a different way. What does that mean for you? How do you "sell" through social media without causing your followers... Read More»