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A Simple Formula for Creating Value

A Simple Formula for Creating Value

Whether you like it or not, you’re in a race for value. As you read this, existing and emerging competitors are figuring out new ways to replace you. Your only protection is your ability to continually create value for your customers. What is Value? Value is a perception of the... Read More»

130 Sales Tips for 2015: A New Salesforce E-Book

130 Sales Tips for 2015: A New Salesforce E-Book

Salespeople are constantly seeking to do more: up their productivity, stay motivated, and close more deals. But the landscape has changed quite a bit, and continues to innovate at a breakneck pace. While the technology allows you to connect with and understand your prospects, these same prospects are also doing... Read More»

Small Business Spotlight: The Frank Underwood Guide to Building Your Small Business Empire

Small Business Spotlight: The Frank Underwood Guide to Building Your Small Business Empire

This Friday marks the return of the most successful online series in history: House of Cards. The show is changing the face of an industry by proving that an original series can not only succeed online, free from the shackles of traditional cable networks, but that it can thrive. With... Read More»

How to Strategically Balance your Channel Marketing Efforts

How to Strategically Balance your Channel Marketing Efforts

You focus your marketing efforts on your customer, but before you ever get to the customer, there are producers, distributors, retailers — every link in the distribution chain is another client, each with their own concerns and preferences. In order to make your marketing efforts work, you have to focus... Read More»

3 Steps to Creating a Content Playbook for the Sales Process

3 Steps to Creating a Content Playbook for the Sales Process

In the NFL, a key part of any head coach’s job is to design strategies that enable their players to succeed on the field. As a team captain and the most prominent player on the field, it’s the Quarterback’s job to put those offensive strategies to the test, report on... Read More»

IT Visionaries: How Trulia Speeds Processes With Connected Custom Apps

IT Visionaries: How Trulia Speeds Processes With Connected Custom Apps

Trulia, a Zillow Group brand, is a premiere provider of online real estate information. On one side, the platform gives consumers info around for sale and rental listings, such as what’s available and neighborhood schools. On the other side, Trulia offers tools for real estate agents to manage their business... Read More»

It All Starts With Listening

It All Starts With Listening

"It all starts with Listening." Radian6 built a very novel and successful business on the above premise. Listen to your customers, your prospects, your dissenters, and your champions. Understand what people are saying about your brand, your industry, and your competitors. React in real-time to inquiries, complaints, questions, crises, and... Read More»

16 HR Apps to Boost Employee Engagement

16 HR Apps to Boost Employee Engagement

According to a recent Gallup poll, 70% of employees are not engaged at work. But when they are, they’re 21% more productive—and 87% less likely to leave companies. That means employee engagement is an issue that should be at the forefront of every organization. And it’s one that often falls... Read More»

The DNA of Business Success in Disruptive Times

The DNA of Business Success in Disruptive Times

Surviving and thriving means focusing on simple powerful steps that turn complexity into clarity and help transform challenges into solutions that take you and your people forward smarter, faster and better How can you build a better, stronger business in a marketplace where change, challenges and hyper competition will continue... Read More»

Infographics for Business: 5 Mistakes to Avoid Like the Plague

Infographics for Business: 5 Mistakes to Avoid Like the Plague

Infographics are proven traffic generators. They offer infotainment with their eye-catching designs and concise information, and they have the power to add some serious oomph to your content marketing strategy, and in turn, your revenue. It’s important to note, however, that success is not guaranteed. It would be naive to... Read More»