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LinkedIn in 15 to 30 Minutes per Day? Here's How.

LinkedIn in 15 to 30 Minutes per Day? Here's How.

Sales and marketing executives are being mistakenly misled in the amount of time, energy and focus they need to invest on marketing their organizations with LinkedIn. Because they’re not putting in the “time” and because they’re failing to take a strategic lead generation approach, they respond to my polls with... Read More»

Salesforce Dashboards: 5 Helpful Tips That Every Marketer Should Know

Salesforce Dashboards: 5 Helpful Tips That Every Marketer Should Know

As a marketer, I like to think of Salesforce Dashboards as the reward for all the hard marketing work, as the results display beautifuly in Salesforce. Using dashboards, it’s possible to have a single view of all the metrics you’ll need to not only monitor results and efficiency, but also... Read More»

Deloitte: How Cloud and Other Technology Trends Are Transforming HR

Deloitte: How Cloud and Other Technology Trends Are Transforming HR

Many human resources departments are facing a huge shift. There’s an urgency by them to introduce the new technology employees of today expect. The challenge often comes in executing these changes fast enough on the IT side. Cloud technology can connect information from back-office HR and HCM systems with an... Read More»

6 Apps to Turbocharge Your Sales Cycle

6 Apps to Turbocharge Your Sales Cycle

If you’re looking to boost sales productivity, get acquainted with AppExchange, Salesforce’s marketplace of over 2,500 business apps, including 1,000+ sales apps. You probably already know what Salesforce can do for overall sales productivity. What you may not know is that AppExchange’s sales apps can turbocharge productivity at every stage... Read More»

5 Insider Tips for Small & Medium Businesses at Dreamforce

5 Insider Tips for Small & Medium Businesses at Dreamforce

Just because you’re considered a small or medium business doesn’t mean you can’t disrupt the industry and compete with the big brands. That’s why going to Dreamforce—and, more importantly, getting the most out of Dreamforce—is crucial for small and medium businesses. Here are 5 tips to help you do that:... Read More»

Dreamforce '14 Developer Keynote: The Big Reasons to Reserve Your Seat Now

Dreamforce '14 Developer Keynote: The Big Reasons to Reserve Your Seat Now

On the fence about whether the DF '14 developer keynote is for you? The developer keynote is for anyone who wants to create new apps, or extend and customize their existing salesforce implementation. Reserve your seat now before they sell out! Read More»

Workplace Competitions: The Secret to Better Employee Collaboration?

Workplace Competitions: The Secret to Better Employee Collaboration?

A lot of companies rely on competition to motivate their sales and marketing teams around important initiatives. But here’s something that they might not even realize: With an added dose of friendly competition comes increased employee collaboration. In fact, a properly executed strategy has the power to facilitate coaching and... Read More»

5 Keys to Managing Up

5 Keys to Managing Up

David Ogilvy, the British marketing executive often called the Father of Advertising, presented us with this wise advice: "Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."... Read More»

3 Ways Healthcare Providers Can Revolutionize Patient Care

3 Ways Healthcare Providers Can Revolutionize Patient Care

Healthcare is a fast-growing and high-demand industry that nearly everyone depends on, usually at critical times. Yet it is ranked as one of the worst customer service providers, following TV and internet/wireless providers. Whether it’s finding a doctor you trust, getting your prescription refilled, or finding a solution to your... Read More»

Giving Back at Dreamforce

Giving Back at Dreamforce

When Marc Benioff started salesforce.com, he was inspired in part by General Colin Powell to integrate philanthropy into his business. So just as salesforce.com was being formed, the Salesforce.com Foundation was born. The Salesforce.com Foundation is based on a simple idea: leverage salesforce.com's product, resources and people to improve communities... Read More»