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5 Critical Ways to Ensure Your Mobile Strategy Will Work

5 Critical Ways to Ensure Your Mobile Strategy Will Work

I spoke recently to a leading digital and data agency and thoughts turned to ‘what happens next’ in the world of mobile apps. We were reflecting on the fact that ⅔ of Americans have a smart phone and that the iPhone launched only eight years ago. In the last 100... Read More»

3 Tips to Add Live Video to Your Content Strategy

3 Tips to Add Live Video to Your Content Strategy

Are we living in “The Truman Show”? Not quite, but we’re getting there. The live streaming phenomenon sprouted up at this year’s SXSW and doesn’t appear to be slowing down anytime soon. Despite still being relatively new, Meerkat and Periscope audiences are undoubtedly experiencing an awkward phase. Users are unsure... Read More»

How FC Barcelona Takes a Different Approach to Reactivation Campaigns

How FC Barcelona Takes a Different Approach to Reactivation Campaigns

Let’s face it, no matter how much effort we put into your email marketing campaigns, there is always going to be a group of subscribers that will stop engaging at one point or another. Inactive subscribers are a common phenomenon in all customer databases, some of the reasons are out... Read More»

4 Ways that Marketing and Sales Can Perfect the Handoff

4 Ways that Marketing and Sales Can Perfect the Handoff

Bringing in new business is a lot like a relay race, with marketing and sales each responsible for perfecting their leg of the race and mastering the critical handoff of qualified leads. The handoff can be as smooth and technically precise as the 4x100 Olympic team, but many teams fumble... Read More»

How Millennials Are Shaping Mobile Payments

How Millennials Are Shaping Mobile Payments

After years of lackluster responses by consumers, mobile payments are hot again — thanks in part to interest by some major innovative brands and the millennials (people born between 1980 and 1999) — who are strong supporters of the new modes of payment technology. Here’s a look at the correlation... Read More»

The Sales Hierarchy of Lead Data Needs

The Sales Hierarchy of Lead Data Needs

Businesses both large and small are putting into place ‘Know Your Customer’ programs, where they are capturing and leveraging customer data to optimize marketing, sales and service efforts. Compared to even a few years ago, the amount of prospect and customer information available to sales reps has increased significantly to... Read More»

6 Things Successful Sellers Do

6 Things Successful Sellers Do

Sometimes you have to step back and wonder what it is that makes those remarkably successful salespeople just so remarkable and so successful. I’m sure I don't have the formula nailed – but there are six things that I have seen enough times to suggest to me that they make... Read More»

Want More Women in Tech? Start With the 4 Basics

Want More Women in Tech? Start With the 4 Basics

Early in my career, I spent 10+ years working in the technology industry in marketing, product development and business development roles. Since then, I’ve had the privilege of coaching dozens of women executives from across the industry and I’ve been an invited speaker at about two dozen well-known global companies,... Read More»

Salesforce Console Best Practices: Creating A Desktop Your Agents Love, Part 1

Salesforce Console Best Practices: Creating A Desktop Your Agents Love, Part 1

The Salesforce Console has a lot of power under the hood. That power comes from features like standard record layouts, workspaces, sidebar and footer components, keyboard shortcuts, push notifications, presence, macros and multi-monitor mode. What is the best way to bring them together for the business needs of your organization? This blog gives you tips on how to configure and get the most out of your Console. Read More»

The Secret to Getting Great Sales Leads from Online Marketing

The Secret to Getting Great Sales Leads from Online Marketing

Most digital marketing campaigns — SEO, Pay Per Click (PPC), display advertising, and others — fail to validate conversions. This puts an extra burden on the sales force, reducing productivity and close rates. Adding a validation process into your campaigns will make your sales team much more efficient. What Is... Read More»