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QUIZ: Which San Francisco Giants Superstar are You?

QUIZ: Which San Francisco Giants Superstar are You?

Wow. Three times in five years. The San Francisco Giants are in the World Series! What a year it was for the 2014 San Francisco Giants. It was a season filled with ups, downs, and a whole lot of fun. We witnessed amazing baseball, players becoming heroes, and incredibly inspiring... Read More»

The 2014 Partner Innovation Awards: Showcasing the Power of the Salesforce Ecosystem

The 2014 Partner Innovation Awards: Showcasing the Power of the Salesforce Ecosystem

My second Dreamforce was a truly inspirational experience, fueled by innovation and the potential for business transformation. We made some big announcements, introducing capabilities that will unlock new opportunities for companies and enable them to connect with their customers in entirely new ways. What I found particularly notable about this... Read More»

Vote Now: Winter '15 Nominations are Now Open!

Vote Now: Winter '15 Nominations are Now Open!

If you are anything like me, I am glad that the colder weather is approaching. The season brings warm winter fires, even more Pumpkin Spice Lattes, and it's the time for you to nominate awesome individuals from the community as the Winter '15 MVPs. Even if you are not familiar... Read More»

Does Your CFO Think Marketing is a Cost or an Investment?

Does Your CFO Think Marketing is a Cost or an Investment?

The debate about marketing being a cost or an investment still rages on. I think part of it stems from CFOs categorizing marketing costs as an expense on the P&L rather than considering marketing as an opportunity to drive revenue to the top line. The former is required by basic... Read More»

3 Key Behaviors for Superior Sales Performance

3 Key Behaviors for Superior Sales Performance

As a sales leader, are your efforts really making a difference? A 2011 study from the Aberdeen Group revealed that most salespeople are not meeting company expectations. They found that: Only 4% of salespeople in the bottom 30% of companies achieve their quota Only 49% of salespeople in the average... Read More»

4 Ways Salespeople Screw Up Social Networking

4 Ways Salespeople Screw Up Social Networking

Social engagement. Is it just another term to check off the buzzword bingo card at your next sales meeting? Not really. It simply means having robust conversations, exchanging ideas, providing insights, and sharing expertise—whether we’re online, on the phone, or meeting in person. It’s what salespeople do—or should be doing—all... Read More»

5 Ways to Grow Your Business With Customer Service [Infographic]

5 Ways to Grow Your Business With Customer Service [Infographic]

How does an SMB with limited resources, time, and money compete against the big fish? You need to engage the blowfish effect. If you haven’t heard of the blowfish effect, it’s the act of making your small business appear larger than it really is so you look like the big... Read More»

Lost in Translation: How Marketers Can Enter Foreign Markets With Confidence

Lost in Translation: How Marketers Can Enter Foreign Markets With Confidence

Great news! Your brand is considering international expansion, and your group has been selected to lead go-to-market strategies in new territories around the world. Now Job One is to make sure all of your product’s branded materials and content are ready to reach new audiences speaking different languages. Nothing a... Read More»

6 Steps to Optimize Your Networking Results

6 Steps to Optimize Your Networking Results

Networking has two sides. It can initiate a lot of business. Yet, if you don’t have an effective strategy, it can waste a lot of time. You can optimize your networking efforts by joining one of your clients (one who is thrilled with what you have done for him/her) at... Read More»

How to Build a Better Sales Kickoff Event

How to Build a Better Sales Kickoff Event

Over the past two decades, the traditional sales process has been completely transformed. Today’s marketplace is global and complex, and yet buyers are increasingly savvy and informed—even without the help of salespeople. The number of decision-makers on complex purchases has increased. Sales cycles are longer. Prices are more volatile. In... Read More»