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5 Ways Millennials are Re-defining the Customer Experience

5 Ways Millennials are Re-defining the Customer Experience

Everyone seems to be abuzz about millennials: how they are vastly different from the preceding generations, their sometimes outlandish requests, and how to please (and/or appease) them. For those who’ve yet to hear the term, millennials are defined as those born between 1980 and 2000. They constitute the largest and... Read More»

Small Business Spotlight: How Cloud Specialists Guide Customers Toward Success

Small Business Spotlight: How Cloud Specialists Guide Customers Toward Success

Outbox Systems is a SaaS consulting and development firm that helps businesses integrate and implement cloud solutions. We spoke with self-proclaimed Salesforce geek Carolyn Adams, VP of Client Services, on delivering knowledge-based customer support and women in tech. How did you get started in your field? What brought you to... Read More»

5 Steps to Managing Strategic Accounts

5 Steps to Managing Strategic Accounts

It is a well-accepted axiom that, for most companies, 80 percent of their profitability comes from 20 percent of their customers. Unfortunately, most leaders are not clear on who these customers are, they do not allocate resources appropriately to these accounts, and they do not encourage their sales people to... Read More»

IT Visionaries: How One CIO Built His Cloud Strategy, Team From the Ground Up

IT Visionaries: How One CIO Built His Cloud Strategy, Team From the Ground Up

Genesys Chief Information Officer Jeff Haslem faced a unique opportunity when he joined the organization in July 2012. Not only had there not been a CIO in place for many years, there was no internal IT team. Over 18 months, Haslem moved the customer experience technology leader from legacy on-premise... Read More»

4 Business Tips for the Cloud Age from an Old Bookseller

4 Business Tips for the Cloud Age from an Old Bookseller

Let’s face it: if you were going to start a company today, a simple neighborhood bookstore is probably not the type of business you would choose for an easy win. Beyond the tremendous change that disruptors like Amazon and e-book technology have brought to the sector, books were never much... Read More»

#Winning at Social: 5 Tips for Non-Profit Events

#Winning at Social: 5 Tips for Non-Profit Events

A few years ago, a friend asked me, “How can someone ‘win’ at social media?” This sparked an interesting conversation around what it takes to be a leader on social and what those key performance metric indicators are. Fast forward a couple of years and I had become the social... Read More»

5 Habits of Highly Profitable Sales Coaches

5 Habits of Highly Profitable Sales Coaches

Sales managers, who are looking to take their team’s sales results to the next level, would be wise to look more closely at their sales coaching. Effective sales coaching is one of the most impactful ways to increase sales. Thus the reason it’s so valuable for sales managers to develop... Read More»

3 Ways Your Marketing Team Can Help You Close More Deals than Ever

3 Ways Your Marketing Team Can Help You Close More Deals than Ever

As a B2B marketer, my mission can be summed up in a single word: enablement. Perhaps it’s because I began my own career as a sales rep, but as I see it, a marketer’s job is to make it as easy as possible for salespeople to win deals. Sure, this... Read More»

Salesforce Implementation Best Practices: Data

Salesforce Implementation Best Practices: Data

Cloud for Good has recently published an eBook to highlight best practice recommendations for CRM implementation including considerations for executive sponsorship, business processes, data, automation, usability/scalability, and analytics based on our and our customers’ success stories and lessons learned. The first question any time that we hear phrases like “Best... Read More»

Not IRL: 13 Ways to Host a Virtual Meeting Like a Champ

Not IRL: 13 Ways to Host a Virtual Meeting Like a Champ

With more technology at fingers' length comes more mobility, more flexibility, and more accessibility enabling professionals to be productive, no matter where they are. According to a Successful Meetings survey, 48% of nearly 100 corporate meeting planners, association representatives, and private planners said they would be hosting more virtual meetings... Read More»