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The Data is In: Trust Matters

The Data is In: Trust Matters

I have written often about the importance of Trust In Business. I have always contended that without Trust it is rare that you will be successful in business. It was interesting to note that in my book Account Planning in Salesforce, the chapter on Trust was one of the most... Read More»

Small Business Spotlight: Girl Power—Men with Daughters Get It

Small Business Spotlight: Girl Power—Men with Daughters Get It

How do you ensure the young women in your life get the equal opportunities they deserve? Gender equity is not just a girl thing. Women have important contributions to make and powerful perspectives to share. Smart leaders know that diversity of thinking fuels growth, and they claim it’s a priority.... Read More»

#WIT: Teaching With Girls Who Code is a Great Way to Volunteer

#WIT: Teaching With Girls Who Code is a Great Way to Volunteer

One of the perks working at Salesforce is Volunteer Time Off (VTO). Salesforce essentially pays me to go do volunteer work for four hours a month, or 6 days a year. I’m a female developer at Salesforce and I had been toying with the idea of teaching at a coding... Read More»

The Complete Guide to Social Ad Specs on Facebook

The Complete Guide to Social Ad Specs on Facebook

As an advertiser on Facebook, you know there is a multitude of ad specifications to consider before launching an ad campaign. There are various image sizes, character requirements, headline lengths, and more. To make this process easier, here’s a complete guide to Facebook social ad specs that contains all the... Read More»

​10 Email Best Practices to Catapult Response Rates

​10 Email Best Practices to Catapult Response Rates

Every marketer faces the challenge of effective email campaigns, but the best marketers take that challenge head-on. Improving email performance takes extra effort, as these emails must be targeted, relevant, and break through the noise and hurdles of our inboxes. To help, Heinz Marketing and RingLead teamed up to break... Read More»

Would You Buy From Your Company? 5 Ways to Get Your Story Heard

Would You Buy From Your Company? 5 Ways to Get Your Story Heard

Customer experience is a popular term and goal for many sales organizations this year. But it’s tricky. Unlike most sales metrics, customer experience is very difficult to measure and even more tenuous to determine where you should spend time to improve it. There is, however, a simple question you can... Read More»

Why Companies Are Throwing Good Money After Bad in Trying to Delight Customers

Why Companies Are Throwing Good Money After Bad in Trying to Delight Customers

Companies are spending a fortune attempting to delight and engage customers and enhance their customer experience but CCMC’s latest National Rage Study, however, found that service and customer satisfaction are actually lower than in the 1970s. At a minimum, $75 billion in revenue is lost by companies just from the... Read More»

Perfect Day for Marketers at the Salesforce World Tour in Boston!

Perfect Day for Marketers at the Salesforce World Tour in Boston!

The Marketing Cloud is building the perfect day for marketers at the Salesforce World Tour in Boston on Thursday, April 9 at the Hynes Convention Center! For the first time ever at the World Tour we’ll have an entire breakout track dedicated to marketing content. In these sessions you’ll hear... Read More»

Geoffrey Moore on How to Cross the Chasm with Narrative-Based Selling

Geoffrey Moore on How to Cross the Chasm with Narrative-Based Selling

If you work in technology, you will know of Geoffrey Moore as the famous author of “Crossing the Chasm.” His book has sold over 1 million copies, and crossing the chasm has become a metaphor used by companies with complex products to explain why they struggle to transition from the... Read More»

See Through the Eyes of Your Customer to Deliver Outstanding Service

See Through the Eyes of Your Customer to Deliver Outstanding Service

A customer’s experience lives long beyond the purchase. Customers experience several touchpoints with your company after the sale – from checking information on the website, viewing ads, reading articles, comparing brand experiences with peers, friends or influencers to contacting customer service. So, how well are we managing this 360-degree experience?... Read More»