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Is Your Website Like an Empty Easter Egg? 3 Essentials to Consider

Is Your Website Like an Empty Easter Egg? 3 Essentials to Consider

On Easter, children everywhere hunt for shiny and bright eggs of different sizes that promise delicious treats inside. The curious look of anticipation on their faces might not be all that different from that of your prospects when they first discover your website. As a good family member, you make... Read More»

Salesforce Summer '15 Sandbox Preview Instructions

Salesforce Summer '15 Sandbox Preview Instructions

The Salesforce Summer '15 release is quickly approaching, and soon you'll be able to take advantage of exciting new features and functionality! If you are a Sandbox customer, you have the opportunity to get early access to Summer '15 in your Sandbox and test new customizations and features before your... Read More»

Blueprints for Smarter Emails: Salesforce World Tour in Boston

Blueprints for Smarter Emails: Salesforce World Tour in Boston

Tired of “one size fits all” messaging, subscribers are raising the bar on relevance. They want brands to prove they’re paying attention by delivering the right content at the right time. In short, they expect smarter emails. The good news is that marketers have the tools they need to rise... Read More»

Advertising Insights: Effective Video, Twitter for Retail, Easter Strategy

Advertising Insights: Effective Video, Twitter for Retail, Easter Strategy

This week we have insights on why video is effective for driving traffic and engagement, how the share of conversations on Twitter through the purchase cycle differs by industry, and how users around the world engage about Easter on Facebook. This portion of an infographic by Delos Incorporated highlights how... Read More»

Behind the Scenes: Salesforce on the Apple Watch

Behind the Scenes: Salesforce on the Apple Watch

The launch of the Apple Watch caused a flurry of conversations. Blog posts rolled, articles were written, and Twitter was abuzz with #AppleWatch. And with good reason! Wearable devices are on track to revolutionize the way we live. Soon, at the flick of a wrist, we’ll be notified of flight... Read More»

Aligning Strategy and Sales Accelerates Profit Growth

Aligning Strategy and Sales Accelerates Profit Growth

Many execs struggle to find the secret sauce to accelerating profit growth. In Aligning Strategy and Sales Frank Cespedes advocates aligning the efforts of strategists and sellers to implement effective growth strategies. Cespedes explains why: such alignment matters, it’s normally not very easy, cause-effect analytics enable it, and the pains... Read More»

7 Components of Great Phone Call Openings that Get Attention and Results

7 Components of Great Phone Call Openings that Get Attention and Results

As the saying goes, you only have one chance for a great first impression. In truth, you only have about ten seconds. If you’re making cold calls to busy people, you need to deliver a powerful opener. Working with experienced, professional telemarketing agents improves your chances of getting a prospect... Read More»

Small Business Spotlight: How to Grow Revenue with Personalized Prospecting

Small Business Spotlight: How to Grow Revenue with Personalized Prospecting

Bespoke Collection endeavors to deliver highly personalized customer experiences through a curated selection of premium wine, membership, and art offerings that make the most of their three unique brands: Blackbird Vineyards, Ma(i)sonry Napa Valley, and Recuerdo Wines. “Bespoke, in essence, is about tailored scenarios,” says Paul Leary, President and Partner.... Read More»

5 Ways to Inspire Brand Evangelism from Employees

5 Ways to Inspire Brand Evangelism from Employees

Marketers worldwide will spend nearly $575 billion on major media vehicles in 2015 in the race to the customers’ wallet. With reams of data, hours of analysis and elaborate strategies, the customer is the grand prize that every business is chasing after in a bid to grow bottom lines as... Read More»

3 Career Moments that Matter from Salesforce's Woman of the Month

3 Career Moments that Matter from Salesforce's Woman of the Month

Have you ever had a moment in your career that changed everything? Maybe it was a certain meeting, a big win, a devastating loss. These defining moments can change our trajectory, transform our attitude, and help us work smarter and feel happier. Eileen O’Mara has had several of these “aha!”... Read More»