Small Business Spotlight: How to Grow Revenue with Personalized Prospecting
Apr 2 2015
Bespoke Collection endeavors to deliver highly personalized customer experiences through a curated selection of premium wine, membership, and art offerings that make the most of their three unique brands: Blackbird Vineyards, Ma(i)sonry Napa Valley, and Recuerdo Wines. “Bespoke, in essence, is about tailored scenarios,” says Paul Leary, President and Partner.... Read More»
Small Business Spotlight: 3 Ways Bespoke Collection Gets Personal With Customers
Mar 30 2015
Bespoke Collection is a boutique wine producer and lifestyle brand based in Napa Valley. In addition to offering premium wine, we also provide a curated selection of premium wine and art experiences. Aside from selling to everyday wine consumers, we also offer a series of corporate programs which is what... Read More»
Small Business Spotlight: How Field Nation Builds a Single Source of Truth with the Salesforce Ecosystem
Mar 22 2015
Field Nation’s core value is obsessing over our users. Whether current or future customers, our users are the center of our universe. They continually inspire us to innovate, deliver, and exceed their expectations. In order to stay in business, it is important that we do exactly that. You see, we... Read More»
Data.com: Master Territory Management: A New Salesforce E-book
Mar 18 2015
Territory management is critical to businesses of all size. By aligning sales teams to specific territories (industry, geographic, product-based), companies can make the most of their resources at the lowest cost. Aside from the boost in productivity, businesses are able to increase overall revenue by ensuring that all market segments... Read More»
The Essential Guide to Duplicate Alerts and Blocking
| Mar 17 2015The Essential Guide to Duplicate Alerts and Blocking
Mar 17 2015
We heard you and it’s finally here! This capability is one of the all-time most requested features from the Salesforce user community. Duplicate Alerts and Blocking arrived this year with the Spring ’15 release. Powered by Data.com, this will be a standard feature for all Salesforce CRM customers with Professional... Read More»
Is Your Marketing Missing the Mark?
| Jan 23 2015Is Your Marketing Missing the Mark?
Jan 23 2015
I have spent 15 years in software technology creating marketing content: for different types of users, buyers, phases of the purchasing cycle, industries and solution areas…and on and on. As content is being developed, I typically work with campaign teams to determine how to make the content available through various... Read More»
How Clean Data Will Power 2015 [VIDEO]
| Jan 12 2015How Clean Data Will Power 2015 [VIDEO]
Jan 12 2015
Get clean customer data and rich insights lightning-fast with the tap of a finger. Know your customer’s businesses even better than they do, and sell faster than the competition. It’s all possible with Data.com — the trusted source of B2B customer data for sales. Watch the video to learn more... Read More»
4 Tips for Faster Sales in 2015
| Dec 16 20144 Tips for Faster Sales in 2015
Dec 16 2014
As we're all charging towards a strong close to 2014, many are missing the opportunity to get themselves ready for a strong start to 2015. For some, there seems to be an ongoing "feast or famine" cycle where their focus constantly shifts from generating pipe to closing deals (Actual Cash... Read More»
10 Steps to Getting Started with Reports and Dashboards
| Nov 20 201410 Steps to Getting Started with Reports and Dashboards
Nov 20 2014
Reports and dashboards are a critical component of the Salesforce Sales Cloud, delivering insight to sales reps, managers, and executives across your company, and on any device. But lately, I have been getting a lot of questions about best practices around reports and dashboards in Salesforce. Regardless of whether you... Read More»
4 Tips to Become Analytics-Ready
| Nov 7 20144 Tips to Become Analytics-Ready
Nov 7 2014
Organizations who can best understand and translate their data into actions will be able to raise more funds, provide better programs to their constituents, and communicate with their supporters more effectively. In today’s day and age, where your supporters or customers expect a personalized, immediate and relevant response or product,... Read More»