Small Business Spotlight: How Stellar Customer Service Triumphs Over An Industry Reputation
May 11 2015
Overcoming an industry reputation is a tall order for any business. 212 Staffing wants to challenge the idea that the good customer service in the recruiting industry is an oxymoron. We spoke with Richard Eib, Founder and Managing Consultant, US, about simplifying the recruiting process and using technology to ensure... Read More»
Small Business Spotlight: Growing a Sustainable Business Starts With Awesome Customer Service
Mar 19 2015
Greenvelope, a rapidly-growing electronic invitation, ticketing, and event management company, offers an eco-friendly way for people to celebrate the memorable days in their lives. We talked to Sam Franklin, CEO, about the role that customer service has played in the company’s growth. 1. Why did you make customer service a... Read More»
Small Business Spotlight: 8 Steps to Tackling Customer Service in the Digital Age
Mar 16 2015
Regardless of your industry or how much experience you have, customer service will always be challenging – not impossible, but challenging. This is because you can’t possibly please everyone. In the digital age, customer service is exponentially more challenging than it’s ever been. However, by learning to utilize technology –... Read More»
Small Business Spotlight: Creating a Kick-Ass Knowledge Base
Feb 11 2015
This article originally appeared on the Desk.com blog. So, you’re using Desk for email, but you keep getting some of the same questions over and over again. You’ve setup some Macros for canned responses, but how do you educate your customers and deflect these questions? Create a customer-facing knowledge base!... Read More»
8 Things Your Customer Service Team Should Never Say To Customers [Infographic]
Jan 28 2015
Lauren Habig is a Marketing Manager at Desk.com responsible for community management and social media strategy. She has spent much of her career working for and with small businesses, helping them to utilize technology and customer service as a competitive advantage. A version of this post originally appeared on Desk.com.... Read More»
Small Business Spotlight: How You Can Look Like a Big Fish in a Big Pond
Jan 26 2015
A version of this post originally appeared on wired.com. Small businesses face a David and Goliath like situation each day. How do you take on big, well entrenched competitors and win? A great idea can only take you so far. In today’s crowded landscape, companies of all sizes are vying... Read More»
Small Business Spotlight: What I Wish I Knew When I Started My Company
Jan 19 2015
It’s not often that you hit the ball out of the ballpark on your first swing, and all too often, the learning curve for entrepreneurs can be painful and expensive. I was a core part of the founding team of three companies before my fourth, Assistly, was purchased by Salesforce.com... Read More»
Small Business Marketing 101: Easy Ways to Grow your Business
Jan 9 2015
If you are not happy with the results of your marketing efforts for your small business, you are not alone. The unfortunate truth is that many small business owners often feel lost when it comes to marketing. There may be a general idea of funding one marketing project and seeing... Read More»
Sifting Through Data to Find Relevant Customer Metrics
| Dec 30 2014Sifting Through Data to Find Relevant Customer Metrics
Dec 30 2014
Customer service and marketing specialists are often fire-hosed with data. However, the devil isn’t always in the details. Sometimes you need to be able to identify clear patterns and threads that can only happen when you look at the right metrics over long periods of time. Companies can value from... Read More»
5 Ways to Keep Your Customer Service Team Off the Naughty List
Dec 23 2014
Celebrating the holidays with friends and family can be some of our most memorable times, but getting ready can sometimes be as stressful as buying a new car or taking the SATs. Not only does your customer support staff have their own celebrations to plan and presents to buy, but... Read More»