When you run out of clichés, it’s better to just be real. That’s what brands are discovering about multicultural marketing, and consumers seem to be responding. In its “Un Buen Fit” campaign, featuring comedian Felipe Esparza, Honda poked fun at other ads targeting young Hispanics. Esparza asks a couple driving... Read More»

An insightful new infographic by HighQ reveals the rapid growth in video as a digital content marketing channel, and goes to show why marketing departments shouldn't forget about video marketing. The infographic shows that 78 percent of people watch videos online every week already, and predicts that by 2018 video... Read More»

Andy Baer is a 30-year veteran of the IT sector, including more than five years spent as the CIO of Comcast Cable. There he was responsible for transforming the communication company’s IT strategy across all of its customer care, front line employee support, and corporate systems, by introducing cutting-edge solutions... Read More»

Most non-designers know when a design is aesthetically pleasing, but have a hard time explaining why. Non-designers often approve the final design of an app, website, or feature. Costly issues can occur when the decision maker cannot articulate the root problem behind a poor design. This usually results in the... Read More»

I spoke recently to a leading digital and data agency and thoughts turned to ‘what happens next’ in the world of mobile apps. We were reflecting on the fact that ⅔ of Americans have a smart phone and that the iPhone launched only eight years ago. In the last 100... Read More»

Are we living in “The Truman Show”? Not quite, but we’re getting there. The live streaming phenomenon sprouted up at this year’s SXSW and doesn’t appear to be slowing down anytime soon. Despite still being relatively new, Meerkat and Periscope audiences are undoubtedly experiencing an awkward phase. Users are unsure... Read More»

Let’s face it, no matter how much effort we put into your email marketing campaigns, there is always going to be a group of subscribers that will stop engaging at one point or another. Inactive subscribers are a common phenomenon in all customer databases, some of the reasons are out... Read More»

Bringing in new business is a lot like a relay race, with marketing and sales each responsible for perfecting their leg of the race and mastering the critical handoff of qualified leads. The handoff can be as smooth and technically precise as the 4x100 Olympic team, but many teams fumble... Read More»

After years of lackluster responses by consumers, mobile payments are hot again — thanks in part to interest by some major innovative brands and the millennials (people born between 1980 and 1999) — who are strong supporters of the new modes of payment technology. Here’s a look at the correlation... Read More»

Businesses both large and small are putting into place ‘Know Your Customer’ programs, where they are capturing and leveraging customer data to optimize marketing, sales and service efforts. Compared to even a few years ago, the amount of prospect and customer information available to sales reps has increased significantly to... Read More»