Category: Sales Cloud

SMB Spotlight: PlayerLayer Leverages Salesforce to Compete in the Big Leagues

SMB Spotlight: PlayerLayer Leverages Salesforce to Compete in the Big Leagues

As a luxury sports-apparel startup competing with giant companies, PlayerLayer knows all about competition. Based in Nottingham, England, PlayerLayer sells technical sports clothing and baselayers to elite athletes and sportsmen. PlayerLayer puts a modern spin on the old-time tailor shops that offer made-to-measure men’s suits. The company makes custom-branded clothing... Read More»

Small Business Spotlight: The Top 10 Sales Tips for Small Businesses in 2015

Small Business Spotlight: The Top 10 Sales Tips for Small Businesses in 2015

As a salesperson, you know just how important it is to maximize your productivity and hit your numbers. But the landscape has changed quite a bit. It can be difficult to keep up with the breakneck pace of innovation and changes within the field — especially for small businesses with... Read More»

Small Business Spotlight: How Cloud Specialists Guide Customers Toward Success

Small Business Spotlight: How Cloud Specialists Guide Customers Toward Success

Outbox Systems is a SaaS consulting and development firm that helps businesses integrate and implement cloud solutions. We spoke with self-proclaimed Salesforce geek Carolyn Adams, VP of Client Services, on delivering knowledge-based customer support and women in tech. How did you get started in your field? What brought you to... Read More»

Small Business Spotlight: Girl Power—Men with Daughters Get It

Small Business Spotlight: Girl Power—Men with Daughters Get It

How do you ensure the young women in your life get the equal opportunities they deserve? Gender equity is not just a girl thing. Women have important contributions to make and powerful perspectives to share. Smart leaders know that diversity of thinking fuels growth, and they claim it’s a priority.... Read More»

Small Business Spotlight: How to Grow Revenue with Personalized Prospecting

Small Business Spotlight: How to Grow Revenue with Personalized Prospecting

Bespoke Collection endeavors to deliver highly personalized customer experiences through a curated selection of premium wine, membership, and art offerings that make the most of their three unique brands: Blackbird Vineyards, Ma(i)sonry Napa Valley, and Recuerdo Wines. “Bespoke, in essence, is about tailored scenarios,” says Paul Leary, President and Partner.... Read More»

Walking in Your Customer's Shoes — Whether They're Louboutins, Nikes or Barefoot

Walking in Your Customer's Shoes — Whether They're Louboutins, Nikes or Barefoot

As AE's at Salesforce, we're told from Day 1 to get our "face in the place" and build rapport with our customers and prospects — but what does this actually mean? I've been with Salesforce for four years, working in offices from San Francisco to Sydney to New York City.... Read More»

The Top 10 Sales Tips for Small Businesses in 2015

The Top 10 Sales Tips for Small Businesses in 2015

Sales is the lifeblood of any small business. Without sales, you have no customers — and without customers, you have no revenue. In 2015, small businesses will face a host of challenges, from evolving technology to informed consumers with sophisticated expectations. In order to help businesses prepare for this evolving... Read More»

"Turning Sales Managers into Sales Leaders" A New Salesforce E-Book

"Turning Sales Managers into Sales Leaders" A New Salesforce E-Book

Finding effective sales leadership is a notorious pain point in many organizations. Sales managers are tasked with managing and improving the sales activities of entire teams, in addition to their own responsibilities such as forecasting, reporting, and development. With so much on their plates, it can be a challenge for... Read More»

Small Business Spotlight: How Field Nation Builds a Single Source of Truth with the Salesforce Ecosystem

Small Business Spotlight: How Field Nation Builds a Single Source of Truth with the Salesforce Ecosystem

Field Nation’s core value is obsessing over our users. Whether current or future customers, our users are the center of our universe. They continually inspire us to innovate, deliver, and exceed their expectations. In order to stay in business, it is important that we do exactly that. You see, we... Read More»

Data.com: Master Territory Management: A New Salesforce E-book

Data.com: Master Territory Management: A New Salesforce E-book

Territory management is critical to businesses of all size. By aligning sales teams to specific territories (industry, geographic, product-based), companies can make the most of their resources at the lowest cost. Aside from the boost in productivity, businesses are able to increase overall revenue by ensuring that all market segments... Read More»