Category: SMB Spotlight

Overcoming an industry reputation is a tall order for any business. 212 Staffing wants to challenge the idea that the good customer service in the recruiting industry is an oxymoron. We spoke with Richard Eib, Founder and Managing Consultant, US, about simplifying the recruiting process and using technology to ensure... Read More»

As a luxury sports-apparel startup competing with giant companies, PlayerLayer knows all about competition. Based in Nottingham, England, PlayerLayer sells technical sports clothing and baselayers to elite athletes and sportsmen. PlayerLayer puts a modern spin on the old-time tailor shops that offer made-to-measure men’s suits. The company makes custom-branded clothing... Read More»

As a salesperson, you know just how important it is to maximize your productivity and hit your numbers. But the landscape has changed quite a bit. It can be difficult to keep up with the breakneck pace of innovation and changes within the field — especially for small businesses with... Read More»

DoSomething.org is one of the largest organizations for young people who want to impact social change. Its 3.5 million global members tackle campaigns that impact every cause, from poverty to violence to the environment and everything in between. Founded in 1993, the New York member-based organization uses the energy and... Read More»

Among marketers, there's growing popularity in tying content to revenue. While it's reasonable to justify dollars spent on content marketing, a one-size-fits-all approach may add risk to your small business. Customizing your message still makes plenty of sense: Not all content needs to be salesy and designed purely for conversion... Read More»

Outbox Systems is a SaaS consulting and development firm that helps businesses integrate and implement cloud solutions. We spoke with self-proclaimed Salesforce geek Carolyn Adams, VP of Client Services, on delivering knowledge-based customer support and women in tech. How did you get started in your field? What brought you to... Read More»

How do you ensure the young women in your life get the equal opportunities they deserve? Gender equity is not just a girl thing. Women have important contributions to make and powerful perspectives to share. Smart leaders know that diversity of thinking fuels growth, and they claim it’s a priority.... Read More»

Bespoke Collection endeavors to deliver highly personalized customer experiences through a curated selection of premium wine, membership, and art offerings that make the most of their three unique brands: Blackbird Vineyards, Ma(i)sonry Napa Valley, and Recuerdo Wines. “Bespoke, in essence, is about tailored scenarios,” says Paul Leary, President and Partner.... Read More»

Bespoke Collection is a boutique wine producer and lifestyle brand based in Napa Valley. In addition to offering premium wine, we also provide a curated selection of premium wine and art experiences. Aside from selling to everyday wine consumers, we also offer a series of corporate programs which is what... Read More»

Sales is the lifeblood of any small business. Without sales, you have no customers — and without customers, you have no revenue. In 2015, small businesses will face a host of challenges, from evolving technology to informed consumers with sophisticated expectations. In order to help businesses prepare for this evolving... Read More»